NEW BRUNSWICK — A Brother Jimmy's BBQ is set to open on Oct. 30 at 5 Easton Ave. in the city, but the spot will not have a stage for live music as was previously indicated.
“The way the design was configured in the space, there wasn’t room for a stage,” spokesperson Lauren Menache said. “The New York spots have a lot of live music, so that’s something we’ll look at in future.”
The restaurant is in The Vue tower, which was developed by the New Brunswick Development Corp. and Philadelphia-based Pennrose Properties. There are four Brother Jimmy’s in Manhattan, including the original at 1485 Second Ave., and there are franchises in San Juan, Puerto Rico, and St. Maarten. A new Brother Jimmy’s is opening in Miami.
In New Brunswick, it’s 7,300 square feet built to mimic the rustic and antique atmosphere of a southern roadhouse. The dining room can seat 140 and the bar is 45 feet long. There are more than 30 HDTVs.
The menu will include deviled eggs with applewood smoked bacon, pork chop stuffed with chili-spiked country sausage and finished with a maple butter glaze, northern-style ribs smoked and then grilled with Brother Jimmy’s Original BBQ Sauce, and a Carolina pulled-pork sandwich.
Drinks will be served in 16-ounce mason jars.
Happy hour is 4 to 7 p.m. Monday through Friday, with $5 appetizers, $3 well drinks, $3 frozen margaritas and $3 Bud or Bud Light drafts. Wednesday is Rutgers Appreciation Night, with Rutgers University ID holders receiving 25 percent off.
By - Chris Jordan